ABOUT RHO ECOLUXE™

 

RHO ECOLUXE™ is a modern beauty and lifestyle house founded by Kenyan-American entrepreneur and former bridal model Ruth Omanya.

 

The brand was born from lived experience.

 

While modeling in bridal settings, Ruth repeatedly encountered a familiar problem — makeup that photographed beautifully at first application, yet began to settle, cake, and lose refinement after hours of wear. At the same time, she was navigating personal skin sensitivities, including keratosis pilaris and hyperpigmentation, making many conventional formulas unsuitable for long-term use.

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That tension became the foundation of RHO.

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Why must performance and skin integrity exist separately?

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RHO ECOLUXE™ was created to bridge that gap — developing vegan, cruelty-free formulations designed for diverse complexions and sensitive skin types while maintaining long-wear performance and breathable finish.

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This is beauty engineered for longevity — not momentary impact.

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OUR STANDARD​

 

Every cosmetic and skincare formula is developed under strict global standards and aligned with:

• FDA & Health Canada manufacturing standards

• EU cosmetic compliance
• GMP-certified facilities
• Shelf-life and stability testing
• High naturally derived content
• Sustainable raw material sourcing

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Select formulations are developed and manufactured in United States, Canada, Germany, and Asia.​

Performance is non-negotiable.
Integrity is expected.

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THE RHO HOUSE

 

RHO ECOLUXE™ operates under RHO EXOLUXE, CO — the parent company housing a portfolio of refined divisions across beauty, fashion, leather goods, lifestyle essentials, and financial solutions.

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Beauty

• RHO MAKEUP™ – Performance-driven, long-wear vegan cosmetics

• RHO COMPLEXIONS™ – Botanical skincare for diverse and sensitive skin types

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Bridal

• RHO BRIDAL™ – Modern bridal design

• RHO BRIDALPRO™ – Wholesale bridal partnerships

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Leather & Accessories

• RHO CHICAGO™ – Structured handbags

  • Signature Collection – Genuine Leather

  • Conscious Collection – Vegan Crafted

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Fashion & Lifestyle

• RHO ECOLUXE™ Fashion – Eco-conscious women’s, men’s, and children’s wear

• RHO ECOLUXE™ Modern Essentials – Curated lifestyle and smart home accessories

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Financial & Rewards

• RHO GLOBALPAY™ – Commission payout solutions

• RHOCA$H™ – Loyalty rewards ecosystem

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OUR PHILOSOPHY

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Luxury should not overwhelm.
Clean beauty should not underperform.
Confidence should not require compromise.

RHO ECOLUXE™ is built on discipline, refinement, and long-term vision — not trends.

This is not fast beauty.
This is considered beauty.

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